Aris Legacy / Development
Ground-up. Five acres in an Opportunity Zone, two miles from the busiest airport in the world.
The project
The Aris Legacy Hotel is a ground-up, sports and media-themed hotel development on approximately five acres of prime land, two miles from Hartsfield-Jackson Atlanta International Airport, inside a designated Opportunity Zone.
The site combines hospitality, entertainment, economic development and investment in a single strategically located destination. It is planned similar to a dual-brand property — 146 upscale rooms, 4 presidential suites and 50 extended-stay rooms — running on one management team, one back of house and one kitchen, which is the core of the operating case: two demand profiles carried on a single cost base.
Why here
The combination of airport accessibility, population density, business activity and tourism creates an exceptional environment for a hospitality and entertainment destination.
Hartsfield-Jackson is one of the world's busiest and most connected airports, serving more than a hundred million passengers a year in recent years — 108 million in 2024, up 3.3% on the year before. Eighty per cent of the United States is within a two-hour flight.
The surrounding five-mile area represents a significant economic market, with an estimated $70 billion in annual economic activity cited as part of the project's development opportunity, alongside a dense corridor of Fortune 500 and logistics employers.
The five-acre site sits in a designated Opportunity Zone, creating the potential to combine hospitality, entertainment, economic development and investment in one strategically located destination.
Up 3.3% on 2023 and effectively back at the 2019 peak.
Within a two-hour flight or a two-day truck drive.
Planned at the airport across 2026–2034.
Projected growth for the Atlanta metropolitan area.
Atlanta is a host city, with demand spilling well beyond match days.
A second marquee event inside the stabilisation window.
Teams, crews, tours and production units moving through the hub constantly.
Sustained relocation and project-stay demand in an active submarket.
Partnership with IHG
The Aris Legacy Hotel has selected IHG Hotels & Resorts as its hospitality partner. IHG has offered the property the opportunity to operate under its Noted Collection soft brand — providing access to the resources, systems, standards and global distribution capabilities of one of the world's leading hotel companies, while allowing the property to maintain a distinctive identity.
A premier global branded operator with more than 6,600 hotels open and 2,200+ in the pipeline. IHG's US headquarters are in Atlanta, which makes this site a natural fit for its continued growth in the airport market.
IHG's collection for hotels with a distinct story, confident design and an editorial guest experience — locally connected, culturally curated, globally recognised. Aris Legacy is built to that brief rather than retrofitted into it.
An Atlanta-based management and development company with 36 years of experience and 11,000+ associates across the US, Canada, the Caribbean and Latin America. Dual-brand select-service and extended-stay operations are core to its practice.
Celebrity & investor interest
The project has attracted interest from a number of individuals within the sports and entertainment communities. Several celebrities and high-profile personalities have expressed interest in potentially participating as brand ambassadors, strategic partners and investors.
The development team is also engaged with multiple financing entities as it advances the project toward development and construction.
Celebrity participation and investment opportunities are subject to final negotiations, agreements and closing conditions.
Programme
Land acquisition and entitlements are complete. From here the critical path runs through design and permitting into a twenty-four-month construction programme, with grand opening targeted for the fourth quarter of 2028.
Five-acre site secured within a designated Opportunity Zone.
Three design series developed. A final architectural direction has not been selected.
Construction documents, engineering coordination and permitting.
130,000 sq ft hotel and 95,000 sq ft parking structure under a GMP contract.
Recruitment, training and systems commissioning with the operator.
Both brands open together behind a single front door.
Target stabilised performance across the combined operation.
Operating model
A single management team and a single back of house serve both brands, which is what keeps the cost base under a property carrying this much programming.
One set of department heads across rooms, F&B, sales and finance for both brands.
A 0.8–1.1 FTE-per-key model at stabilisation, with a scalable hourly workforce.
Rate strategy aligned to airport demand cycles, team and crew contracts, and event calendars.
Stabilised occupancy assumed below peak historical levels; ADR aligned to the competitive set.
Guaranteed maximum price structure with a 5–7% contingency reserve and performance bonds.
Corporate, crew, event, sports, media, weekend leisure and extended-stay relocation on one asset.
Investor relations
Detailed financials — the stabilised pro forma, sources and uses, the capital stack, return profile, debt structure and sensitivity analysis — are shared on request with qualified parties rather than published here.
This page describes a development project and is provided for information only. It is not an offer to sell or a solicitation of an offer to buy any security, and it is not investment advice. Programme, design, specification, partners and market figures are indicative and subject to change. Celebrity participation and investment opportunities are subject to final negotiations, agreements and closing conditions.